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DIGITAL
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Method Come Clean Website.We launched a viral campaign for Method with the Come Clean website. This viral website lets people start fresh by letting them confess to things they have done -- it captures people's confessions and then streams them in a screensaver and on the website. When confessions are entered a woman's voice reacts to the confessions and tells you how what you've done is wrong but that you are forgiven.
MINI Roofstudio Website.
The roof of a MINI isn't just a roof. It's a blank canvas. A clean slate to be made your own. Personalization is a huge part of MINI culture, so the goal of the roofstudio campaign was to make customizing roofs part of that culture. Roofstudio.com was a global gallery where MINI enthusiasts could create and show off their roof designs; and find image/designs to put on their own roof for free. Images could be uploaded and instantly turned into roof graphics. Toolbox options let you design something truly original and have it posted to the ever-growing, ever-evolving gallery. One option even made it possible to download your graphic in a special format you could bring to a sign company - they in turn could transform your roofstudio.com design into a real vinyl graphic you could have applied to your MINI's roof.
MINI Roofstudio Banners.
An interactive banner campaign that provided tools to let users create unique designs to upload into roofstudio.com or download vinyl-ready graphics.
MINI Rally Race Banner.
An interactive banner designed to build MINI awareness around southern California. This expanding banner ran regionally and allowed users to race against the computer or challenge friends in a MINI slot car rally race.
Travelers In-synch Wall.
A first-of-its-kind wall installation that introduced employees to their new positioning as "Insurance. In-synch." (link will open in a new window)
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EXPERIENCE
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2006-2007 Fallon Minneapolis, MN Group Creative Director/Writer Garmin, Citibank, Travelers Insurance, Holiday Inn. 2000-2002, 2004-2006 Crispin Porter + Bogusky Miami, FL Senior Copywriter MINI, Burger King, IKEA, Coke Zero, Miller Beer, Molson Canadian, American Legacy Foundation (truth), Method, Best Buddies, Bell Helmets, SlimJim, BlueCross & BlueShield. 2002-2004 Carmichael Lynch Minneapolis, MN Senior Copywriter Harley-Davidson, Porsche, Rapala, Formica, Northwest Airlines, Boy Scouts of America. 1994-2000 Martin/Williams Minneapolis, MN Copywriter Target, Powertel Wireless, Coleman, Wick Fowler's 2-Alarm Chili, Zonetrader.com, 3M, Minnesota State High School League. 1990-1994 University of St. Thomas St. Paul, MN - B.A., Journalism/Advertising
- Marketing MinorOne Show (Best of Show 2003), Kelly Awards (Grand Prize 2003), Cannes (Cyber Grand Prix 2005), CA, ANDYS, CLIOS, SHOTS, Archive, London International Advertising Awards, Radio Mercury Awards (5 times), Athenas, Obies, Print's Regional Design Annual and The Minneapolis Show. TV for Burger King and Garmin is in the permanent collection of the Museum of Modern Art in New York.Work has also been written about in The New York Times, The Wall Street Journal, USA Today, Time
Magazine, SHOOT, Boards, Adweek, Brandweek, Advertising Age and Creative Review.
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